Forward looking analytics for the world’s top brands

We’re a diverse team of a strategists, delivering data-driven analytics to support future growth

We combine art & science for better decision-making

about us

Our Clients

01/08

Testimonials

Thanks to the analytical tools and guidance from Foresight Associates, we were able to achieve strong business results and create more targeted brand plans in many of our key markets."

Your work is foundational. It has impacted the way we think of and manage our brand."

You provided the foundational framework and analytics to support Jim Beam’s growth agenda for global expansion over the next several years."

Foresight Associates has been a secret weapon to extend our business’s analytic capabilities and capacity. They seamlessly integrated into our organization and effectively functioned as a valuable extension to our core team. They not only have the ability to effectively deliver high quality analytics, but they routinely go beyond the basics to uncover unexpected insights and opportunities that can deliver transformational thinking and growth for the business."

Your stock and flow philosophy and analytics have established a clear hierarchy of truths on how our market works and on how people make choices, uncovering new business opportunities."

CONSUMER-CENTRIC APPROACH

We start from how consumers think and behave, then quantify the unique growth pathways impacting your business.

FORWARD-LOOKING ANALYTICS

We project consumer behavior into the future to anticipate risks, evaluate strategies, and set meaningful targets.

PRACTICAL, CUSTOMIZED SOLUTIONS

We have a philosophy, not off-the-shelf tools; we start with a whiteboard and deliver to your needs and timeline.

DATA-DRIVEN INSIGHT

We design models that maximize the value of your existing data and combine multiple sources into one cohesive view.

COLLABORATIVE PROCESS

We bring expertise in filling data gaps and leveraging management knowledge through workshops & data triangulation techniques.

Our
Capabilities

We build custom, data-driven models to help marketing leaders bridge the gap from art to science, insights to strategy, and theory to practice.

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STRATEGIC PLANNING & FACILITATION

How do I align stakeholders to my strategy?
How do I create scenarios for long-term planning?

CONSUMER SEGMENTATION & DYNAMIC MODELING

How is the market segmented and what are my growth levers?
What are the underlying category dynamics?
What are the critical points of leverage for growth?

STATISTICAL ANALYSIS & DECISION SCIENCE

What are the drivers of historical performance?
What are the pathways to brand adoption?
What is the lifetime value of a consumer?

Our Difference

Our team has deep experience across a range of quantitative disciplines – statistics, mathematics, finance, AI, modeling, and more – but what really sets us apart is our ‘why’.

We are curious. We continue pushing for answers long past when others give up. We avoid ‘off-the-shelf’ solutions, preferring to start with a whiteboard and a question instead.

We understand that our clients must make decisions without perfect data, and we thrive on the creativity these challenges demand. Ultimately, we seek to bring the best available science to the art of marketing strategy.